The hysteria around Formula 1 (F1) continues to grow rapidly each year, with TV audiences of approximately 1.55 billion and nearly 19 million followers on...
All the loyalty insights from our expert team.
Kate Pay
e.l.f. Cosmetics: A lesson on building engagement
e.l.f. Cosmetics offers a lesson in engagement through their loyalty program the e.l.f. Beauty Squad. The cosmetic brand continues to find more ways to stimulate...
Fabletics: How much would you pay for a membership?
Fabletics is a lifestyle brand that brings fashion and accessibility to customers through their fitness, loungewear and swimwear collections for men and women. The...
The Nordy Club: Inside Nordstrom’s thriving program
For a while now I have felt disappointed by Australian fashion retailers and their unengaging member experience. From lack of selection and sales support to many,...
Earn stamps and status with Hotels.com Rewards
I don’t know about you but after two years of being stuck at home, I am desperate to start travelling again. But I was nervous about the cost of travelling and...
Sigma Beauty and their ultra-exclusive loyalty program
Sigma Beauty has created a great loyalty program with substantial offers but here is the catch, not everyone can join. The beauty powerhouse first found success...
The Stake App: Practical rewards for renters
The downside of being an adult is paying rent, so wouldn’t it be great if we got rewarded for doing so? The NYC based ‘Stake’ app does exactly that. It rewards...
The Inside Scoop: Who knew Ben & Jerry’s had a loyalty program?
Ben & Jerry’s have come a long way since their humble beginnings, from starting in a renovated gas station in Vermont to becoming a worldwide phenomenon that...