Towards the end of 2022, PlayStation debuted a new loyalty program ‘PlayStation Stars’ incorporating points, digital collectibles and rewards to draw in the...
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Loyalty Program Reviews
ShopBack’s new QR code feature is making earning cashback easier than ever
ShopBack is a leading cashback program that has revolutionised how customers shop online. With a wide range of partner retailers and cashback incentives, the...
From ring to cradle and beyond: David’s Bridal Diamond Loyalty program
Essentially, weddings are a significant milestone in a person’s life, but they are not the only milestone. Many brands in the wedding industry recognise that their customers’ needs go beyond just planning their wedding day.
Petco Pals Rewards plus Vital Care membership: The best of both worlds
Petco, the pet care giant Petco Health and Wellness Company, Inc. is an American pet retailer that provides pet products, services, and advice to pet owners. It...
Letterboxd: Does personalisation drive loyalty?
Letterboxd is a social discovery platform for film fans. Their members keep a diary of films they watch, add ratings and reviews, curate film lists, and share all...
The Magic of Loyalty: Orlando Magic’s Rewarding Fan Experience
How can you ensure a positive fan experience and the magic alive in the eyes of basketball fans? Just ask the Orlando Magic who have recently launched an...
Aladdin.life – spicing up Telecom loyalty in the Middle East
Established in 2019, Aladdin.life is the Middle East’s largest online marketplace for mobile and broadband services. Users can compare and purchase mobile phone...
OnePass: One hit wonder, or One of a kind?
The OnePass program launched into market a few months ago and brings 4 well-known brands together: Catch, Bunnings, Kmart and Target. I am a fan of the naming...
Airtasker’s Tasker Tiers: Are They a Joy or a Task?
Airtasker is a platform with growing popularity where people can load tasks and other people, ‘Taskers’, can offer to complete them. The tasks can be anything from...
Red Rooster: The rewards are calling
Red Rooster is an Australian fast food restaurant chain founded in 1972 that specialises in roast chicken, chicken burgers and fried...
Bike retailer loyalty programs: 99 Bikes and Club 99 membership review
Saddle time 99 Bikes are Australia’s largest bike retailer with the vision of being “the world’s most approachable bike shop”. The company opened their first shop...
Unlocking Sports Fan Engagement: The South Sydney Rabbitohs’ Innovative Membership Strategy
Maintaining engagement between fans and their favourite sports team is an important aspect of building a loyal fan base. The South Sydney Rabbitohs are one sports...