In the world of lingerie, finding the perfect fit and style can be an exhausting experience. However, what could make it more enticing is a loyalty program that...
All the loyalty insights from our expert team.
Shping: A Cautionary Tale About the Importance of UX
Founded in 2017, Shping has developed a mobile app designed to help shoppers make better decisions and reward them for their engagement. With over 330,000 app...
Elevate Your Travel Experience with the New JetBlue Loyalty Program: Discover New Perks and Benefits
In an exciting move, JetBlue has revamped its Loyalty program strategy offering more choices, flexibility and additional perks for their loyal flyers. JetBlue’s...
Creating Effective Loyalty Programs: The Role of Loyalty Consultants
Building customer loyalty is a vital component of business strategy for most companies, especially major brands. One of the effective ways to foster customer...
Exploring Loyalty Program Best Practices through the “Pepsi Stuff” Controversy
I recently binge-watched the Netflix series "Pepsi, Where is My Jet?". A show that takes us back to the ’90s when Pepsi launched an ad campaign to promote a points...
Microsoft Rewards: Earn Rewards for Doing the Things You Already Do
Microsoft is one of the most well-known companies in the world. Known for its innovative products and services, Microsoft continuously shapes the digital landscape...
Epic Rewards: An Epic Game Changer?
Epic Games has launched its new loyalty program, Epic Rewards, offering users the ability to earn 5% back in rewards on every eligible purchase made on the Epic...
Lucky Loyalty Effect
The Lucky Loyalty Effect is a cognitive bias that tells us that loyal customers believe that are more likely to win random promotions run by a program because they...
The Kogan Money credit card – are the rewards for Kogan or the member?
Kogan is an Australian-based online retailer founded in 2006 by Ruslan Kogan. The company started as an online retailer of consumer electronics and has since...
Would customers like subscription loyalty programs for their lunch or dinner?
Subscription programs are one of the most effective loyalty strategies available to businesses today. The basis of a subscription program is simple: customers pay...
Navigating Nordic Loyalty Programs
Loyalty programs have gained widespread popularity across the globe in recent years among businesses, and the Nordic region is no exception to this trend. Many...
Is there anything loyalty programs can’t do?
The ultimate question As the leaders in loyalty consulting, we often throw this question out rhetorically. We ask it when we come across an interesting loyalty...