Towards the end of 2022, PlayStation debuted a new loyalty program ‘PlayStation Stars’ incorporating points, digital collectibles and rewards to draw in the...
All the loyalty insights from our expert team.
ShopBack’s new QR code feature is making earning cashback easier than ever
ShopBack is a leading cashback program that has revolutionised how customers shop online. With a wide range of partner retailers and cashback incentives, the...
Are Birthday Rewards Really Worth It?
Celebrating birthdays are an important part of most people’s lives. Whether you celebrate with a party, special activities, gifts, or even special meals –...
From ring to cradle and beyond: David’s Bridal Diamond Loyalty program
Essentially, weddings are a significant milestone in a person's life, but they are not the only milestone. Many brands in the wedding industry recognise that their customers' needs go beyond just planning their wedding day.
What is Priming Bias and how is it used in loyalty programs?
Priming is a psychological technique whereby exposure to a certain stimulus may influence the response to a subsequent stimulus.
Petco Pals Rewards plus Vital Care membership: The best of both worlds
Petco, the pet care giant Petco Health and Wellness Company, Inc. is an American pet retailer that provides pet products, services, and advice to pet owners. It...
Letterboxd: Does personalisation drive loyalty?
Letterboxd is a social discovery platform for film fans. Their members keep a diary of films they watch, add ratings and reviews, curate film lists, and share all...
The Magic of Loyalty: Orlando Magic’s Rewarding Fan Experience
How can you ensure a positive fan experience and the magic alive in the eyes of basketball fans? Just ask the Orlando Magic who have recently launched an...
Aladdin.life – spicing up Telecom loyalty in the Middle East
Established in 2019, Aladdin.life is the Middle East’s largest online marketplace for mobile and broadband services. Users can compare and purchase mobile phone...
OnePass: One hit wonder, or One of a kind?
The OnePass program launched into market a few months ago and brings 4 well-known brands together: Catch, Bunnings, Kmart and Target. I am a fan of the naming...
Do subscription streaming services need a loyalty program?
The question about whether subscription streaming services could benefit from a loyalty program pops into my head daily (yes, I'm a loser). I’m constantly asking...
Does Jesus love loyalty?
I recently returned from a trip to the UK where I stayed with some old friends. They send their child to the local primary Catholic school which is significantly...