If you or someone you know enjoys a little self-care, then there is a very good chance you’re familiar with the brand MECCA Cosmetica. MECCA is proof of an...
All the loyalty insights from our expert team.
12 Memorable Birthday Benefits To Include In Your Loyalty Program
Birthday rewards or benefits are a common inclusion in loyalty programs. If a brand is considering the introduction of a loyalty program, the potential inclusion...
San Churro’s El Social Program: The Sweet and the Sour
Calling all chocolate connoisseurs and lovers of desserts! If you have not yet been indulged, please allow me to introduce you to San Churro. San Churro is a...
An Unfulfilling ‘Supercheap’ Loyalty Program
Cars are expensive and maintaining a car can be even more so. Supercheap are a chain of retail stores that specialise in automotive parts and accessories. They...
Tesla’s Referral Program: Advocacy vs. Advertising
You can always spot a Tesla on the road. The design is impeccable. Quality finishes, smooth lines, some even with (almost Batmobile-like) doors that open upwards,...
Treasure Rewards : Let the ultimate bargain hunt begin!
TK Maxx has quickly become one of the most globally successful superstores around today, providing consumers with unique and quality products across fashion,...
Adairs Linen Lovers: Almost no downside, but just how much do you love linen?
Like many of my millennial and Gen Z counterparts, a good aesthetic shot of a professionally styled interior takes up a good chunk of my Instagram feed. The idea...
El Corte Ingles UK Travelers program, does it make ‘the cut’?
El Corte Inglés is Spain’s only department store chain and one of the biggest department store groups in Europe. Encompassing the largest collection of designers...
Tea Drop Rewards: A well brewed loyal-tea program
According to legend, tea was first discovered in 2737 BC when the second emperor of China, Shen Nong, a renowned herbalist, found that a leaf from a nearby bush...
Vans Family: An Off The Wall Loyalty Program
In 1966, Paul van Doren, his brother James and a couple of friends opened a shoe business in Anaheim, California. They manufactured canvas deck shoes with grippy...
Disney launch a very unmagical loyalty program: Magic Key.
The happiest place on earth launch the most beige, overpriced and underwhelming loyalty program on earth. How on earth is it selling out? The program: The Disney...
M life Rewards – What happens in Vegas (does not have to stay) in Vegas
The MGM Grand – the famous fluorescent green building in Las Vegas that has been host to countless major entertainment events over the years. Think shows from The...