Established in 2019, Aladdin.life is the Middle East’s largest online marketplace for mobile and broadband services. Users can compare and purchase mobile phone...
All the loyalty insights from our expert team.
OnePass: One hit wonder, or One of a kind?
The OnePass program launched into market a few months ago and brings 4 well-known brands together: Catch, Bunnings, Kmart and Target. I am a fan of the naming...
Do subscription streaming services need a loyalty program?
The question about whether subscription streaming services could benefit from a loyalty program pops into my head daily (yes, I'm a loser). I’m constantly asking...
Does Jesus love loyalty?
I recently returned from a trip to the UK where I stayed with some old friends. They send their child to the local primary Catholic school which is significantly...
Airtasker’s Tasker Tiers: Are They a Joy or a Task?
Airtasker is a platform with growing popularity where people can load tasks and other people, ‘Taskers’, can offer to complete them. The tasks can be anything from...
Diseño de Programa de Lealtad: Sorpresas
Adaptcion: originalmente publicado en inglés Este diseño en un programa de lealtad busca generar sentimientos positivos y fortalecer la relación con los clientes...
Red Rooster: The rewards are calling
Red Rooster is an Australian fast food restaurant chain founded in 1972 that specialises in roast chicken, chicken burgers and fried...
Bike retailer loyalty programs: 99 Bikes and Club 99 membership review
Saddle time 99 Bikes are Australia’s largest bike retailer with the vision of being “the world’s most approachable bike shop”. The company opened their first shop...
Loyalty Frameworks: Loyalty Currencies
This guide is all about Loyalty Program Currencies, what they are, how they work and the different types of currencies which companies use to reward transactional...
Unlocking Sports Fan Engagement: The South Sydney Rabbitohs’ Innovative Membership Strategy
Maintaining engagement between fans and their favourite sports team is an important aspect of building a loyal fan base. The South Sydney Rabbitohs are one sports...
Loyalty in the Middle East and Africa is heating up
Loyalty programs in the MEA region have evolved significantly over the years, from basic points systems to sophisticated and personalised customer experiences.
Loyalty Frameworks: Discounts
Discounts are used extensively in loyalty and member engagement programs by providing members with offers which are not accessible to non-members (exclusivity). In...