The surprise and delight model focuses on providing members with periodic surprise gifts to elicit positive emotional responses and build attitudinal commitment....
All the loyalty insights from our expert team.
Opal+: Is it on track, or will it derail?
NSW Government has announced their commitment to invest $568 million to upgrade the Opal card system, which they say will make using transport right across the...
Starbucks Odyssey Blog
Starbucks' recent venture into the world of blockchain technology and non-fungible tokens (NFTs) has sparked both excitement and scepticism within the industry....
Top loyalty program trends for 2023 – as predicted by AI
In the spirit of embracing future technology, I asked ChatGPT (an AI engine developed by OpenAI) to predict the future for the loyalty industry. The results are...
How to create a successful loyalty program: An Oz World Case Study
Many businesses might measure the success of a loyalty program in its broad ability to topple competitors, capture the majority of market share and win over...
Club Rip Curl: Earn points for surfing
Founded in 1969 by Brian Singer and Doug “Claw” Warbrick, Rip Curl is one of the world’s most recognised and respected surf brands. It has been at the forefront of...
Loyalty Frameworks: Punch & Stamp Cards
The most pervasive loyalty program strategy in the world is the punch and stamp cards model. A member collects punches/stamps for purchases, and after earning...
B2B Loyalty Program Design
Most of the loyalty industry focus centres around consumer-focused programs (B2C). However, business-to-business (B2B) programs can also work to drive desirable...
PETstock Rewards: Not quite the purr-fect program
PETstock was born in 2002, 11 years after the Young family took ownership of Ballarat Produce in 1991. Brothers David and Shane built the business on family values...
Bondii – A Leading Example of Innovation
Bondii is a start-up based in Colombia that recently launched an exciting new loyalty program. Bondii is an app that promotes challenges to its members to...
Effect of Maslow’s Hierarchy of Needs on Loyalty Programs
Maslow’s hierarchy of needs displays a pathway which allows individuals to experience self-actualisation. Maslow highlighted that the most basic needs must first...
Frameworks: Status Tiers
Status tiers are commonplace in many loyalty programs around the world. Although we see them all the time, like points, these programs can still be effective under...