Editor’s note, May 2026: This article was first published in October 2022. It has been updated to reflect current merchant funded loyalty program models, including...
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Loyalty Frameworks
JB Hi-Fi Perks: Promising start for a long-awaited loyalty program
Editor’s note, May 2026: This JB Hi-Fi Perks review now reflects current member benefits, coupons and offer structure. JB Hi-Fi was established in 1974 by Mr. John...
Swarovski Vs Pandora: Who shines brighter?
Editor’s note, April 2026: This article was first published in July 2021 and reflects the author’s original Australian in-store experience. The update below...
Petco Pals Rewards plus Vital Care membership: The best of both worlds
Editor’s note, April 2026: This article was first published in January 2023 and reviews the Petco Vital Care loyalty program at the time of launch. Since then,...
Exploring 11 Different Types of Loyalty Program Frameworks
When developing a loyalty program strategy, choosing the right loyalty program framework is a critical decision to drive customer engagement and retention. This...
Are Badges the New Tiers? A Look at the Future of Loyalty Programs
Loyalty & Reward Co have been in deep debate around whether badges can be a more motivating and less risky than tiers as a loyalty program structure. I'm team...
Airtasker’s Tasker Tiers: Are They a Joy or a Task?
Airtasker is a platform with growing popularity where people can load tasks and other people, ‘Taskers’, can offer to complete them. The tasks can be anything from...
Diseño de Programa de Lealtad: Sorpresas
Adaptcion: originalmente publicado en inglés Este diseño en un programa de lealtad busca generar sentimientos positivos y fortalecer la relación con los clientes...
Loyalty Frameworks: Discounts
Discounts are used extensively in loyalty and member engagement programs by providing members with offers which are not accessible to non-members (exclusivity). In...
Diseño de Programa de Lealtad: Beneficios para Miembros
Adaptcion: originalmente publicado en inglés Hay más de una manera de diseñar un programa y lograr los objetivos de lealtad del consumidor de una empresa. Las...
Loyalty Framework: Member Benefits
There is more than one way to design a program and achieve a company’s loyalty objectives. Brands can follow a single design, or combine elements from a number of...
Loyalty Frameworks: Surprise & Delight
The surprise and delight model focuses on providing members with periodic surprise gifts to elicit positive emotional responses and build attitudinal commitment....