Editor’s note, May 2026: This article was first published in March 2023 and reviewed in May 2026. TikTok Rewards has changed since publication, but TikTok...
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Referral
Tesla’s Supercharged Loyalty Program and Market-Leading Referral Strategy: The Return of the Referral Program
As of April 2023, Tesla’s referral program is back and offering customers the opportunity to earn credits for referring new customers to Tesla.
The Beard Club Rewards: A reward program well kempt or in need of a trim?
The Beard Club (not to be confused with the Australian “The Beard Club”) is an American & Canadian premium beard care online retailer company that offers a...
From ring to cradle and beyond: David’s Bridal Diamond Loyalty program
Essentially, weddings are a significant milestone in a person’s life, but they are not the only milestone. Many brands in the wedding industry recognise that their customers’ needs go beyond just planning their wedding day.
The six stages of a best practice member lifecycle strategy
A member lifecycle strategy (MLM) is critical to the success of a loyalty program, but it’s where we see most companies fail. This article showcases the six stages...
Mums and loyalty
I’m BACK from maternity leave and I’ve learned a LOT. I know so much more about myself, babies, mums, mess, mayhem and more. Over the last 9 months of caring for...
Referrals: Boosting Loyalty in Live Music Events
There is no doubt the live music industry has taken a major hit over the past few years. Now, they’re trying to bring back the crowds whilst navigating a...
Games and Loyalty Programs: Building Brand Loyalty through Play
Video games are mainstream, and smartphones and technological advancements have significantly reduced the cost and execution for companies looking to take...
Can you put a lifetime guarantee on your customer’s loyalty? William Painter believes so.
Who is William Painter? William Painter was an American mechanical engineer and inventor who patented over 85 inventions in the late 1800s. These include the...
Max Brenner Loyalty: Choc-full of Brenner-fits
Max Brenner was founded in 1996 in Israel by the original “bald man”, Oded Brenner, and past business colleague Max Fichtman. Brenner had planned to be a writer,...
Ambassador Programs: How Can They Help?
Ambassador programs are becoming increasingly popular, particularly in areas of specialised knowledge, like the health and fitness industry, where consumers often...
MECCA: Surprise & Delight Done Right!
If you or someone you know enjoys a little self-care, then there is a very good chance you’re familiar with the brand MECCA Cosmetica. MECCA is proof of an...