With COVID-19 vaccines rolling in and international borders opening, travel is the one thing on everyone’s mind. After being starved of travel for over two years,...
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e.l.f. Cosmetics: A lesson on building engagement
e.l.f. Cosmetics offers a lesson in engagement through their loyalty program the e.l.f. Beauty Squad. The cosmetic brand continues to find more ways to stimulate...
Treasury Wine Estates: Luxury Wine Vault
Treasury Wine Estates (TWE) is one of the largest wine companies in the world. With a portfolio of brands including Penfolds, Beringer, Wolf Blass, Matua and...
Credit Cards: What’s the Real Reward?
Credit cards. Just saying the words makes half the world shiver with dread. The other half squeal with excitement, struggling to contain themselves until they can...
Afterpay Day Sale: What are the Real Benefits?
The Afterpay Day Sale was on last week! Between the seventeenth and twentieth of March, Afterpay users were treated to slashed prices, competitions, and exclusive...
MECCA: Surprise & Delight Done Right!
If you or someone you know enjoys a little self-care, then there is a very good chance you’re familiar with the brand MECCA Cosmetica. MECCA is proof of an...
12 Memorable Birthday Benefits To Include In Your Loyalty Program
Birthday rewards or benefits are a common inclusion in loyalty programs. If a brand is considering the introduction of a loyalty program, the potential inclusion...
San Churro’s El Social Program: The Sweet and the Sour
Calling all chocolate connoisseurs and lovers of desserts! If you have not yet been indulged, please allow me to introduce you to San Churro. San Churro is a...
An Unfulfilling ‘Supercheap’ Loyalty Program
Cars are expensive and maintaining a car can be even more so. Supercheap are a chain of retail stores that specialise in automotive parts and accessories. They...
Tesla’s Referral Program: Advocacy vs. Advertising
You can always spot a Tesla on the road. The design is impeccable. Quality finishes, smooth lines, some even with (almost Batmobile-like) doors that open upwards,...
Treasure Rewards : Let the ultimate bargain hunt begin!
TK Maxx has quickly become one of the most globally successful superstores around today, providing consumers with unique and quality products across fashion,...
Adairs Linen Lovers: Almost no downside, but just how much do you love linen?
Like many of my millennial and Gen Z counterparts, a good aesthetic shot of a professionally styled interior takes up a good chunk of my Instagram feed. The idea...