The happiest place on earth launch the most beige, overpriced and underwhelming loyalty program on earth. How on earth is it selling out? The program: The Disney...
All the loyalty insights from our expert team.
rewards
M life Rewards – What happens in Vegas (does not have to stay) in Vegas
The MGM Grand – the famous fluorescent green building in Las Vegas that has been host to countless major entertainment events over the years. Think shows from The...
Forever You – A lesson to retailers on what not to do.
Forever New excels at offering women sophisticated, graceful, and fashion-forward clothing. Unfortunately, this same sophistication does not quite extend to...
Referral strategies you should know about
Referral strategies you should know about Referral programs should form part of your overall loyalty strategy, to ensure you’re making the most of your most...
A ‘Genius’ program from Booking.com: The Genius idea that changed it all
As my list of “places to visit once lockdown is over” extends, so does my curiosity about how to get there, where to stay, and what to do – and how to save or earn...
Maverik Adventure Club: Spicing up your next re-fuel
Be honest, nobody wants to go and get fuel. If your experience is anything like mine, you’re on your way home, your car keeps pinging, so you pull up to the...
Being fully vaccinated is the new exclusive membership status and the vaccination certificate is your membership card. Change my mind.
We’ve seen loyalty programs gain more and more traction throughout COVID-19, because brands have had to adjust to running their operations differently and require...
Raising Cane’s “Caniac Club” – Free food for joining, but is there more to the membership?
Raising Cane’s Chicken Fingers is an American fast-food restaurant chain known for its chicken fingers and special sauce. Although Max Savransky may lead you to...
Dusk Rewards: Is it worth it? Sniffing out the truth.
Candles are the perfect gift for every occasion, and are also a great way to de-stress, relax and set the mood. Being so universally enjoyable, one would naturally...
Boston Red Sox: The huge loyalty opportunity in sports
When you talk about famous global sports teams, the Boston Red Sox are in the conversation. The team that plays at the renowned Fenway Park in Boston,...
Bakers Delight Dough Getters: All buns glazing for this program, knead I say more
It may come as a disappoint to some that during the Covid period Bakers Delight have removed their famous tasting boxes from the counter. As many regulars to...
XPLR Pass: Never stop exploring, but don’t explore too much
In April 2021, The North Face's much loved VIPeak's points and tiers program was replaced with the new XPLR pass. Let's get straight into the goods. Unlike the...