Status tiers are commonplace in many loyalty programs around the world. Although we see them all the time, like points, these programs can still be effective under...
All the loyalty insights from our expert team.
Status Tiers
I think I have a new favourite loyalty program
Clients and colleagues are always interested in what my favourite loyalty program is. Whilst I love Mecca Beauty Loop dearly, I think I might have found a...
Mecca Beauty Loop Launch New Tier (and the crowd goes wild)
Even though I'm a loyalty consultant and try to come across as professional, I'm a shameless Mecca Beauty Loop fan girl and cannot contain it. For background, my...
Gaming arcades loyalty programs: Timezone Rewards and their “Tierway to Heaven”
Press Start to Begin Timezone is an amusement arcade chain with a focus on family fun. The company was founded in Perth, Australia in 1978 and is now additionally...
Princess Polly Rewards: A rocking music-festival themed program
Princess Polly is an on-trend women’s clothing brand, originally founded on the Gold Coast of Australia in 2005 as a brick-and-mortar store. Princess Polly went...
Formula 1 enters the loyalty space
The hysteria around Formula 1 (F1) continues to grow rapidly each year, with TV audiences of approximately 1.55 billion and nearly 19 million followers on...
e.l.f. Cosmetics: A lesson on building engagement
e.l.f. Cosmetics offers a lesson in engagement through their loyalty program the e.l.f. Beauty Squad. The cosmetic brand continues to find more ways to stimulate...
The Nordy Club: Inside Nordstrom’s thriving program
For a while now I have felt disappointed by Australian fashion retailers and their unengaging member experience. From lack of selection and sales support to many,...
The Bubbler’s Club – Innovation in small business loyalty programs
Innovative loyalty programs are frequently considered to be the by-product of well-established corporate enterprises, many of whom possess the wealth and capacity...
KISSKILL’s Devoted to Lingerie program: Sex sells but loyalty retains
Loyalty programs, particularly in retail industries have become increasingly monotonous and unmemorable. Moreover, they often lack originality and an on-brand...
Frank Body’s Hotel Pink: Harnessing the power of member generated advocacy
Frank Body is a very well-known skin care brand popular for its signature coffee-scrub, but even more so for the brand’s clever embodiment and personification of...
M Life Rewards: Earn and Enjoy More in Vegas
The MGM Grand – the famous fluorescent green building in Las Vegas that has been host to countless major entertainment events over the years. Think shows from The...